EZHD // Services // Sheet 06 of 06

Paid ads, never set and forgotten.

Google and Meta advertising managed for businesses in St. George, Washington County, and across Utah. Campaigns built around your actual geography and budget, then watched and adjusted, because an ad account nobody looks at is just a subscription to losing money.

What you getThe actual scope

This is the same list that goes into our services agreement. If it isn’t here, we quote it before any work starts.

• Google ads: search and local
• Meta ads: Facebook and Instagram
• Audience, geography, and budget setup
• Ad creative built from your content library
• Landing-page checks so ads land somewhere that converts
• Monthly performance reporting

Ad spend is billed to you by the platform, in your own accounts. We never mark it up, take a cut of it, or hold your accounts if we part ways. An agency that owns your ad account owns your leverage.

Why managedThe fastest way to waste money

Nothing in marketing burns cash quicker than an ad campaign somebody launched and walked away from. The platforms are built to spend whatever you give them, and left alone they will happily spend it on the wrong searches, the wrong towns, and the wrong hours of the day. Managed means someone is actually in the account, trimming what isn’t working, moving budget to what is, and telling you plainly which is which.

Geography is where most local campaigns leak first. A service business in Hurricane or Ivins doesn’t need clicks from Provo, and default targeting will cheerfully sell them anyway. We draw the map around where you actually work (St. George, Hurricane, Cedar City, even across the line into Mesquite or Las Vegas) and keep the spend inside it: the real service area, not the default radius. A northern client gets the same map, drawn around Cache Valley instead.

Honest firstAds amplify. They don’t fix

Paid traffic makes a ready business busier and an unready one poorer. If the site loads slow, the reviews are thin, or there’s nothing behind the click worth reading, ads just deliver strangers to a bad first impression at your expense. That’s why the scope includes landing-page checks before anything goes live, and why we’ll sometimes tell you to fix the foundation first. We’d rather push a campaign back a month than report on a bad one.

Same honesty about outcomes: we won’t promise you a number of leads, calls, or sales, because nobody controlling only the ads can. Anyone guaranteeing you a number is guessing. What we do promise is that you’ll see exactly where the money went, in plain language, every month.

How it goesBuild, launch, watch, adjust

First a call to settle the goal, the service area, and the monthly budget: a number you set, not us. Then the build: campaign structure, audiences, ad creative pulled from your content library, and conversion tracking so results are measured, not felt. After launch, the ongoing part begins: monitoring, adjustments, and a monthly report that says what ran, what it cost, and what we’re changing next. If a campaign isn’t earning its keep, we say so before you have to ask.

QuestionsStraight answers

Should I run Google ads or Facebook ads?

Depends on how customers find you. Google catches people already searching for what you do, good for urgent, high-intent services. Meta puts you in front of people who weren’t searching yet, good for builders, brands, and anything visual. Plenty of Utah businesses run a modest amount of both; we’ll tell you where your budget works hardest on the first call.

Who owns the ad accounts?

You do: the Google Ads account, the Meta accounts, the pixel, the data, all of it lives under your business. We work inside them with manager access. If we ever part ways, you revoke our access and everything keeps running. No hostages.

What does it cost?

Management is quoted per project, confirmed in writing before any work begins, and ad spend goes straight from the platform to you, untouched. Twenty minutes on a call and you get a real number. If you would rather we ran the whole presence instead of one piece, that is the plans.

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